Abstract

Problem Statement

Assumption Mapping

Risk Importance Graph

Notes to consider.

• Important*: This shows the level of importance for the product’s success in the market.
• Not Important*: This is not needed for the product to succeed, but is necessary.
• Known*: Is this a known assumption? Why the need?
• Unknown*: This assumption may/may not be true for this product’s success.

Market Validation

User Interview

User Journey-Car Buying Process

MVP

The Prototype strategy and finding users

UX Research Plan for  ZONE